WordPress is the most popular platform for website developers. It gives limitless opportunities to create various functions for a better user experience. However, developing so many functions by themselves can be a hassle for companies, especially small businesses that lack financial means. Moreover, there are a set of steps to continually take for keeping the website optimised.
Thankfully, there are WordPress plugins aimed to make customer relationships easier. They sort out some of the extra hassles related to website development. Companies can include their desired functions on their websites without having to hire a WordPress developer for that.
Plugins are ready PHP templates that add different functions to WordPress websites. Without them, website developers would have to write every single function by themselves, which would waste their time and be an extra cost for companies.
After installing the necessary functions for your website, it is important to choose the most suitable platform. Some of the criteria by which you can identify the best fit are cost, reliability and convenience. Below we’ve listed seven of the best WordPress plugins to make customer relationships easier for you.
Any links marked with an asterisk (*) are affiliate links, which means if you buy through them I might get a small commission (that will probably be spent on pretty fonts). This is at no extra cost to you and I only share products and services that I use and love.
WPForms* is an easy-to-use and convenient plugin, mostly applicable for the “Contacts” section of the website. This section is the base for customer communication. It can help marketers to gather valuable customer data for better campaigns. Therefore, having a proper plugin with relevant functions is critical. WPForms gives you what you need there.
WPForms easily integrates with other platforms. Some of its features include contacts form, room for surveys, email subscription form, and so on. It is optimised for mobile devices and can decrease the mobile load speed to a considerable degree. The plugin can also notify you about certain user activities based on your set preferences.
The pricing is quite flexible. It offers four packages starting from $79.50 for the “Basic” plan up to $599.50 for the most sophisticated “Elite” plan. The price may seem too expensive, but considering its usefulness, it is worth it. Besides, they offer 50% discounts frequently, which is reflected on their website.
You might also like: Essential plugins for your WordPress site
2. Constant Contact
Constant Contact is an easy-to-use plugin. Even if you’re not tech-savvy, it will cause you no inconvenience to install or use it. It is the best choice if email is one of your primary marketing channels. It helps to collect emails from your website visitors and keeps in a sheet. You can send your promotional emails directly from the database.
The most significant advantage of Constant Contact over other similar plugins is that it targets the customers that want to stop using the website’s services. It collects their emails and assists marketers in sending out appealing emails or newsletters to get them back.
Constant Contact offers two packages named Email and Email Plus that respectively cost $20 and $45 per month. It also has a one-month free trial for both plans, which is a fair amount of time to evaluate its efficiency.
OptinMonster is designed to increase website conversion rates by embracing communication with clients (whether it is through emails or other marketing channels). It incentivises website visitors to subscribe to email newsletters, thus increasing the contacts database for marketers.
OptinMonster also has default opt-in forms for receiving emails from your website. All of its features are meant to grow your email list, which in turn brings more traffic to your website. This is why OptinMonster is one of the best plugins for eCommerce websites, blogs, and other businesses that are based on online platforms.
The pricing for OptinMonster is quite flexible. There are four packages each for different type and number of audiences. The cost for each plan starts from $9 to $49 if billed annually.
As its name suggests, LiveChat is a plugin for online chatting. It can be used for businesses of any type. The biggest advantage of LiveChat is that it has a mobile app. It allows you to stay connected to chats even if you are out of office. This feature is excellent for companies that aim to provide customer service 24/7.
LiveChat is especially useful for websites with higher traffic. Those websites get much more customer inquiries, thus, they need a better customer support program. LiveChat can easily be integrated into other plugins, which increases its practicality. It is also mobile-friendly and causes no bugs or errors when customers access it through mobile devices.
LiveChat fee is charged for each agent both monthly and annually. When paid month-to-month, the cost per agent is a little higher. Packages cost from $16 to $50 (for annual billing). Additionally, there is an unlimited plan that is available upon request.
Chaport is yet another online chatting software for WordPress websites. It is especially useful for businesses that are short on budget. The basic services of Chaport are absolutely free of charge. For example, the free package includes an unlimited number of chats that can be supported by five agents at a time. It also gives a basic report, desktop and mobile apps.
Once your business grows and you need more customer support agents, you can still count on Chaport. The Pro package allows an unlimited number of support members and adds lots of other useful features. The options include but are not limited to analytical reports, saved replies, API integration, advanced widget customisation, and so on.
The Pro package costs only $9.80 per agent when billed annually ($14 when paid monthly). Even with its highest price, Chaport still remains one of the most useful yet inexpensive plugins for customer relationships management.
6. Everest Form
Everest Form is a drag-and-drop style plugin for the “Contact” section of the website. It offers a variety of useful samples to develop a website completely free. If you need something more sophisticated, you can also join one of its four paid plans that offer much wider choices.
With Everest Form, you can develop an unlimited number of contact forms. Along with its two layouts—default and classic—it also has built-in forms that you can use for your website. It supports both mobile and desktop interfaces and is a great plugin for beginners.
As mentioned above, the most necessary features of Everest Form are included in the free package. Aside from that, there are four paid plans Personal ($39), Plus ($89), Professional ($129) and Agency ($199). Each of these prices are for an annual plan.
Newsletter is an outstanding platform for smaller businesses or businesses looking for budget-friendly plugins. It enhances email marketing campaigns with its list-building capabilities. The plugin also allows to send out promotional emails through its user-friendly interface. Its overall purpose is to assist you in collecting emails, thus generating more leads for your business.
The more advanced options of the plugin can help create email marketing campaigns for an unlimited number of users. The basic features of Newsletter are free. Moreover, it includes a wide variety of add-ons again for free. Newsletter also comes with translation tools for marketing campaigns in different locations.
Aside from the free package, Newsletter offers two paid plans, Blogger and Agency. The Blogger plan costs $65, whereas the Agency costs $249. Both of them have a one-month money-back warranty, so you have time to change your mind.
You might also like: How to get started with email marketing
Establishing strong customer relationships is one of the most important yet most challenging parts of business development. It is the point where businesses need to put the most effort into succeeding. After all, every business directly depends on the level of its customers’ satisfaction.
About the Author:
Artyom Matevosyan is a content writer for SendSMS.Global, specialising in mobile marketing. Having his major in English & Communications, Artyom is passionate about writing. His writing is always backed up by thorough research above anything else—facts first, narratives second.
Want to know how to install a plugin?
Installing WordPress plugins is really quick and simple - but really scary if you're not sure what you're doing. Don't worry. Download this free guide and I'll walk you through installing your first plugin.
You'll also get regular branding and WordPress tips straight to your inbox.