Hey there! Saving time is something we’re all concerned with these days and today I’ve a got a guest post, written by Max Greene, with some great ways you can save time on your content marketing. If you’d like to write a guest post please get in touch to discuss your ideas.
There’s no getting away from the fact that writing great content takes time. Sure, you can cut the corners and create a post in light-speed time, but the chances are it won’t be very valuable. And if your posts aren’t valuable, they won’t rank on Google, they won’t be shared on social media, and you’ll never build up a loyal audience who come back to your website again and again.
Today, we’re going to show you how you can speed up your content marketing strategy and create super impactful, useful and meaningful content without wasting any of your precious time.
Write and schedule content in advance
Perhaps an obvious point, but it’s important to mention nonetheless. By creating your content weeks in advance and scheduling it to go live on a specific date, you’ll always be ahead of the curve and you’ll avoid the last minute panic to get a blog post ready for the next day. Sticking to a content marketing calendar may be hard work, but the results will speak for themselves.
Whether you run a small business online or you’re trying to increase the presence of a physical store, getting prepared and creating your content in advance makes perfect sense. First, you should think about how often you want to write, and when you’ll be able to do it. If you’re busy, then a weekly blog post will suffice, or you might decide that you can publish more regularly.
As soon as you’ve created your content calendar, you’ll be able to start plugging in ideas and shaping a strategy that works for your business. You may want to create content clusters, for example, where you publish multiple blog posts and guides on the same topic, or you could diversify and create something new for every category.
You might also like: How to save time by scheduling posts in WordPress
Following templates/skeleton frameworks
One stumbling block many small business owners face is formatting and structuring their posts to make them read well. Unless you have years of experience writing, then you’ll likely find it challenging to put together your posts in a way that read well, flow and look good. There’s a simple fix to save hours of time and help you get on with writing content: following a template or skeleton framework when writing new material and plugging in your knowledge as you go.
Perhaps the most popular content format for small business owners is the list. Listicles are fun, easy to write and read, and they allow you to convey your message without the unnecessary fluff that comes with a longer feature-style article. Start by choosing a topic for your blog, like ‘5 ways to save money when buying a new car’, and then pad it out with your five points. From there, you’ll have a super simple structure to work with, and your article will write itself.
You might also like: How to format text in WordPress
Utilising user-generated content from customers
If your products are photogenic and you have a young, engaged audience, then you could try to centre your content marketing strategy around user-generated content. Why? Because it works!
According to 3DCart, placing customer reviews and images on your website can increase your conversion rates by an incredible 74%, while Comscore highlights that UGC can increase brand engagement by an average of 28%. Those stats speak for themselves – using user-generated content as part of a marketing campaign will not only save you time but also make you more money.
There are lots of ways that you can display user-generated content on your website. You could start by using social media posts as case studies in your blogs, or you could spotlight some of your favourite images from customers. And you can get customers to interact and submit content by hosting competitions, offering discounts and engaging with followers on social media. The possibilities with a user-generated content marketing campaign are truly endless.
Experimenting with different techniques
Not every piece of content you publish on your blog has to follow the same standard 500-word format. Mixing it up and experimenting with different techniques will not only improve the variety of content but help you save time if you follow the right strategies.
There are a wide range of benefits of content marketing, and one of those is its ability to bring customers back to your website time and time again. If your blog is packed full of useful details and delivered in unique and exciting formats, then you’ll likely be more successful than your competitor’s blog, so don’t be afraid of trying out a new strategy to see what works.
For example, infographics are a great way of displaying complex information in a simple manner – and although they require some graphic design knowledge, you can make your own in less than half an hour if you use a free online tool such as Canva.
Add in the time it takes to research for your infographic and write an introduction, and it might be faster than sitting down and writing an in-depth blog post on the same topic. Plus, infographics are perfect for sharing on social media and can be embedded on other websites, boosting the exposure of your brand and giving you some free backlinks to increase your domain authority.
You might also like: How to create awesome graphics in Canva
Accepting guest contributions
Guest bloggers are always looking for new websites to share their ideas and knowledge, so consider opening up your blog to other writers who are willing to create content for free. Of course, you shouldn’t just accept the first guest blogger who pitches to your website – only work with reputable writers who have a good writing style and their own well-maintained blog.
You can attract guest bloggers and one-off contributors by creating a page on your site and promoting it on social media. If you admire a particular blogger and want them to write for you, then you could even reach out to them directly and offer a guest blogging spot.
The best part about accepting guest bloggers to work on your website is that you get some free, quality content and you’ll save a week in your content calendar. You can use that time to catch up on a blog that you wanted to write, or even work on some other marketing activities for your business.
But there are other benefits to accepting guest bloggers, too, like free social media promotion from the blogger themselves, and an increased reputation and authority.
Content marketing can help you rank high on search engines, drive organic traffic to your website and convert visitors into customers, but it requires dedication and hard work.
The tips we have offered in today’s post will help to shave off some of the time it takes to keep your blog up to date, and keep you focused on your overall content marketing strategy. Best of luck!
About the author: Max Greene is the Managing Director of Muffin Marketing, a marketing agency specialising in content marketing, social media marketing, and search engine optimisation.
Further reading: How to Create a Rock-Solid SEO Blogging Schedule in 6 Steps
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