One of the best things about WordPress is how easy it is to add extra functionality to your website. Want to add a shop? There’s a plugin for that. How about event listings? There’s a plugin for that too. Or you want to create a directory or membership site. Yep, there’s a... well you get the idea. …
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How to Increase Brand Value Through Positive Marketing
Having a strong brand increases the value of your business, especially when it’s just starting out and has lots of room for growth. Positive marketing is a great way to establish good branding. Unlike other types of marketing, it impacts your customers and cultivates brand loyalty. Here are a few …
Get organised: how to Christmas-proof your business
Winter is a busy time for us business owners. As well as keeping our companies running we also need to find time for things like Christmas shopping, family events and, of course, the big day itself. For some businesses, such as retailers, this is the busiest time of year as customers rush to stock …
7 E-commerce tricks to get natural traffic
You already have a successful small e-commerce business, but want to attract new customers and maximize exposure? If yes, which traffic is better, organic or paid? Many entrepreneurs and their marketing teams strive to work on increasing organic or natural traffic, and for a good reason. Paid …
What you need to do after your website has launched
You’ve been working hard on your website, getting it just right. It’s finally ready and you’re super excited that it’s now live… So now what? You’d love to sit back with a hard-earned glass of Champagne while your site and business becomes an instant success (sounds good to me!). But don’t pop that …
5 Branding tips to bring your logo to life
When it comes to branding, your company’s logo speaks volumes. It’s easily the single most important element of your visual brand, both online and offline. A great logo will help your company stand out from the crowd, communicate the value your business provides, and help you gain instant …
Stop them leaving: 5 ways to make visitors stay longer on your website
Having a million visitors a day doesn’t mean much if they’re only sticking around for a few seconds. When you want people to complete an action (make a purchase, join a newsletter, download a free eBook – whatever your end goal is), you need them to hang out long enough to understand the value of …
Do you actually need a website for your business?
You have a Facebook page, Twitter feed and Instagram profile already, and they’re sending customers your way. So do you actually need a website for your business? I’d say, definitely yes. But wait, hear me out. It’s not an automatic yes because I’m a web designer who wants to sell you a site; …
How to use Pinterest to promote your blog
Do you want more people finding your content and reading your blog? Heck yeah, right?! Have you tried Pinterest yet? If you’re thinking ‘that’s all crafts and pretty pictures, it’s not for businesses like mine’, or ‘oh man, not another social media site’, it’s time to think again. There are so …