Sometimes a client will ask me to tweak or rework an existing logo and, honestly, that can be a tricky question. There are copyright issues to consider. And... well... unfortunately sometimes there are quality issues too. Let’s take a look at the copyright issues first: You may not own the …
rebranding
How to refresh your branding in 3 steps
Do you love your branding? Are you proud to show it off? Or do you find yourself longing for a change? If your branding isn’t working for you anymore, you might be planning a complete rebrand. But a that's a big job. It can be expensive too, and it might be a surprising thing for a brand designer to …
How to Get a Fabulous Logo Design for Your Company: Tips from the Experts
Effective logo design doesn’t just happen by accident. For most companies, it’s far more than just sticking their company name inside a small square and printing it on marketing materials — or, at least, it should be! If you want your company to be successful, you need each aspect of building your …
Do I pick the logo I love or that other people love?
Here’s a question for you: when you’re getting a new logo designed, should you go with the option that you love, or the one that other people love? This can actually apply to any piece of design, whether it’s a logo, a website, or a brochure. But it seems to be a harder decision when it comes to …
Why I don’t design logos for £50
If you only have £50 to spend on your logo, I’m not the designer for you. That’s pretty blunt; why not? I know what you’re thinking: “There are plenty of designers out there who will whip up a cheap logo; what makes you so special, missy?” The short, or flippant, answer is: because I have a …
How to create a branding inspiration board
When you’re branding your business creating an inspiration board is a really important part of the process. That's why so many designers - me included - will get you to create one before any design work starts. Before we go any further, what is an inspiration board? An inspiration board, or …
How to choose the right name for your business
Your business name is going to follow you around for a long time. You'll spend money to have it emblazoned on your business cards. It'll be stamped on your shop front or your website. You'll have to use it every time you introduce yourself at a business meeting. People will get to know it and …
How to plan your website + free worksheet
Planning your new website can be a daunting prospect, whether it's your very first website or your fifth redesign – there’s just so much to think about. Where do you start? But don’t worry, I’m here to help. Having gone through several redesigns of my own site and helped many clients through the …
NESS: Behind the Rebrand
In 2010 Grampian Society for the Blind, one of Aberdeen's oldest charities, needed a rebrand. Their existing logo was dated and their range of services had recently expanded to include the deaf community, so a new name and identity was needed to reflect the extended client base and range of …