Happy new year! I hope you had a wonderful time over the festive break :) I’m just back to work after a full 2 weeks off and I’m drowning in email. Which has led to this post instead of the one I had planned to publish (the best editorial calendars are flexible, right?) You see, in amongst …
networking
Why your small business needs strong branding
Branding is vital for your business. In fact, your brand is one of your most valuable assets. And it’s not just important for the big players, like Coca Cola, Starbucks and Apple. We small businesses need a strong brand just as much as they do. Sometimes even more so. But what is your …
5 Reasons business cards are still essential for your marketing
Do small business owners still need business cards? ‘Hell yeah’ would be my answer to that! ‘But why?’ I hear you cry, ‘Everything’s gone digital, don’t you know?’ Only technophobes and folks on the edge of retirement carry business cards these days, right? Why spend time and money ordering …
Get your business ready for the summer holidays
The sun has made a few appearances here in Aberdeen, which means one thing: summer is almost here! Depending on what kind of business you have, summer is either a very good thing - like if you sell ice cream! Or it means business is going to slow down while all your clients go off on holiday. And, …
Hare or tortoise? How to win at marketing
When it comes to marketing your business are you a hare or a tortoise? The story of the race between the hare and the tortoise is familiar to us all: the hare rushes ahead and then, confident of victory, takes a nap, while the tortoise slowly overtakes him and wins the race. How does this apply to …
Don’t make these networking mistakes
Networking is a great way to market your business so it's good to regularly attend networking events. However, there are mistakes that could turn your networking efforts into a waste of time. Here are some of the most common ones: …
New Year’s Resolution: Get More Clients
Do you do most of your work for just two or three clients? What would happen if you lost one of them? If it would have catastrophic effects for your business, you should think about making a New Year's Resolution to get more clients. Welcome to part three of my New Year's Resolution mini-series; …
Top Tips for Brilliant Business Cards
[vc_row][vc_column][vc_single_image image="4250" align="left"][vc_column_text]Business cards are a great marketing tool, and one that most businesses will be using, but when you're networking and everyone's handing out business cards, how do make your cards stand out from the rest? It's quite …
Essential Lessons for New Freelancers Part Three: Finding Clients
After a long break it’s time for another essential lesson for new freelancers: finding your first clients. When you’re just starting out as a freelancer, the thought of where you can find clients can be a worrying one, but here are three simple ways to find prospective clients. …