Yep, even after all this time, people are still not clued up on GDPR and how it affects email marketing. I just received this email: It’s wrong in so many ways; in fact, it’s the perfect example of what not to do when you’re promoting your business. Let’s take a look to see why. [Tweet "Looks like …
marketing
Do I pick the logo I love or that other people love?
Here’s a question for you: when you’re getting a new logo designed, should you go with the option that you love, or the one that other people love? This can actually apply to any piece of design, whether it’s a logo, a website, or a brochure. But it seems to be a harder decision when it comes to …
7 E-commerce tricks to get natural traffic
You already have a successful small e-commerce business, but want to attract new customers and maximize exposure? If yes, which traffic is better, organic or paid? Many entrepreneurs and their marketing teams strive to work on increasing organic or natural traffic, and for a good reason. Paid …
What you need to do after your website has launched
You’ve been working hard on your website, getting it just right. It’s finally ready and you’re super excited that it’s now live… So now what? You’d love to sit back with a hard-earned glass of Champagne while your site and business becomes an instant success (sounds good to me!). But don’t pop that …
Why your new website needs a coming soon screen
Whenever I create a new WordPress website, one of the very first things I do is set up a ‘coming soon’ screen. If you’re building your own site, it’s something you should be doing too. There are actually a bunch of benefits, so let’s take a look: You can choose when to reveal the new …
5 Branding tips to bring your logo to life
When it comes to branding, your company’s logo speaks volumes. It’s easily the single most important element of your visual brand, both online and offline. A great logo will help your company stand out from the crowd, communicate the value your business provides, and help you gain instant …
Do you actually need a website for your business?
You have a Facebook page, Twitter feed and Instagram profile already, and they’re sending customers your way. So do you actually need a website for your business? I’d say, definitely yes. But wait, hear me out. It’s not an automatic yes because I’m a web designer who wants to sell you a site; …
How to use Pinterest to promote your blog
Do you want more people finding your content and reading your blog? Heck yeah, right?! Have you tried Pinterest yet? If you’re thinking ‘that’s all crafts and pretty pictures, it’s not for businesses like mine’, or ‘oh man, not another social media site’, it’s time to think again. There are so …
How to add Social Warfare to your blog
If you’re going to put a whole lot of effort into writing quality blog posts, you want people to read them, right? But you’re busy; you can only spend so much time promoting your content yourself. Ideally, your readers will share your posts with their friends and followers. So it makes sense to …