Is a WordPress template or custom designed theme better? As a web designer, you might think I’d be all in favour of custom designs for every website. And while I’d love to design and build something unique for every client, truthfully, not every project actually needs a fully custom design. So …
design tips
Do you work with existing logos?
Sometimes a client will ask me to tweak or rework an existing logo and, honestly, that can be a tricky question. There are copyright issues to consider. And... well... unfortunately sometimes there are quality issues too. Let’s take a look at the copyright issues first: You may not own the …
4 Easy Ways to Add More Personality into Your Branding
Brands are like people. They have their own distinct characters and personalities. And their personalities can make us like or dislike them. Or just be plain indifferent. Hopefully people aren’t indifferent to your brand though. The last thing you want is to be vanilla—boring and …
Why your brand is more than just a logo
Many people think their logo is their branding, but really there’s a whole lot more to it. While your logo is indeed an integral part, your brand is so much more than just a logo. A brand is made up of everything you do to promote your business – from your letterhead to your adverts, your website …
All you need to know about logo file types
When you get your logo professionally designed, you usually get a whole bunch of different files at the end of the project. So many files, in fact, you haven’t the foggiest idea what to do with them all. Because when it comes to logo files, there are so many acronyms floating around it’s just a …
5 ways to instantly annoy your website visitors
15 seconds. That’s the average time someone will spend on your website. If you haven’t piqued their interest by then, you’re probably not going to. That’s a really short window in which to make a good first impression and make someone want to explore further. So how do you get them interested? How …
How to Get a Fabulous Logo Design for Your Company: Tips from the Experts
Effective logo design doesn’t just happen by accident. For most companies, it’s far more than just sticking their company name inside a small square and printing it on marketing materials — or, at least, it should be! If you want your company to be successful, you need each aspect of building your …
Typography, the secret to success
Many are still on the hunt for the recipe for success, and if you happen to find it, please let me know. I may not know that recipe for success, but I do know the secret to success in the world of typography. Typography is all around us, in fact, it’s almost on everything we come in contact with and …
How to fix paragraph spacing in WordPress
One problem that I see a lot of people having with WordPress is weird paragraph spacing. There's either far too much space, or not enough, and how the heck do you fix it? Does that sound familiar? Both sides of this problem have a really easy fix and today I'll show you how. You might also …