Do you love your branding? Are you proud to show it off? Or do you find yourself longing for a change? If your branding isn’t working for you anymore, you might be planning a complete rebrand. But a that's a big job. It can be expensive too, and it might be a surprising thing for a brand designer to …
business
How do your prices influence your brand image?
When it comes to brand image, what do you think of? Chances are, it’s things like your logo, website and marketing. But those things are your brand identity - how you show your business to your target market. Your brand image, on the other hand, is how your target market sees you. It’s the …
2 ways to identify who your ideal clients are
Who is your ideal client? When I’m chatting with clients about their businesses and branding, I ask about their target market. And I’ve found that people are either really specific - they know who their ideal clients are and can describe them. Or they tell me it’s “everyone”. But it’s never …
What does a week in the life of a designer look like?
Do you ever wonder how other business owners manage their time? Like, what do they do all day? And are they working more or less than you are? What does their schedule look like? I love seeing behind the scenes of other businesses. Besides playing the comparison game, it’s a great way to pick up …
How to boost your business with a designer on retainer
When you run a business you wear many hats, especially as a solopreneur. You're in charge of absolutely everything, from serving clients to admin. Even things as simple as choosing a brand of coffee – and going shopping for it – is down to you. But at some point you need to start hanging up some of …
How are you holding yourself back in your business?
"I’m not saying you’re fat, but…" That’s what a strange man said to me the other day. Yep, someone I don’t know stopped me in the street to talk about my weight. It’s not even an isolated incident - stuff like this has happened all sorts of places over the years, like: At school. In …
Who owns a design? What you need to know about copyright
Who owns a design, the client or the designer? That’s a common question and before you commit to hiring a designer it’s definitely something you should know the answer to. So let’s take a look at what you need to know about copyright. Let’s imagine that you, the client, have hired a designer to …
Should you show your prices on your site?
Should you show your prices on your site? It’s a common question, but more than that, it’s a question I see stressing out a lot of people when they’re planning their websites. People really agonise over it. I get it, money is a sensitive issue and talking about it makes a lot of people nervous, so …
Can I get a sample design?
“Can I get a sample design?” is a question that prospective clients often ask their designers. It is a question that can easily annoy a designer, so if you plan on asking it, please be aware that you might, however inadvertently, cause offence. Don't worry, it's actually been a long time since I was …