Having a strong brand increases the value of your business, especially when it’s just starting out and has lots of room for growth. Positive marketing is a great way to establish good branding. Unlike other types of marketing, it impacts your customers and cultivates brand loyalty. Here are a few …
branding
5 easy ways to add personality to your 404 page
The 404 page doesn’t have to be an ugly blemish on your website. Okay, so maybe your visitors didn’t find what they wanted, but that doesn’t mean this page is useless. You can still use it as an opportunity to increase conversions and build your brand’s personality in the process. Are you ready to …
How to choose stock photography for your brand
Stock photography can be a great asset to your business when it’s used effectively. But are you using the right images? There are so many options out there it can be totally overwhelming. And you definitely don’t want to find yourself stuck with the cliched ‘businessmen shaking hands’ photo - …
Typography, the secret to success
Many are still on the hunt for the recipe for success, and if you happen to find it, please let me know. I may not know that recipe for success, but I do know the secret to success in the world of typography. Typography is all around us, in fact, it’s almost on everything we come in contact with and …
Do I pick the logo I love or that other people love?
Here’s a question for you: when you’re getting a new logo designed, should you go with the option that you love, or the one that other people love? This can actually apply to any piece of design, whether it’s a logo, a website, or a brochure. But it seems to be a harder decision when it comes to …
Why your new website needs a coming soon screen
Whenever I create a new WordPress website, one of the very first things I do is set up a ‘coming soon’ screen. If you’re building your own site, it’s something you should be doing too. There are actually a bunch of benefits, so let’s take a look: You can choose when to reveal the new …
How to transform your WordPress blog into an Ecommerce biz
Blogging through WordPress is a fantastic way to pursue your interests. You can share your perspective and opinions, connect with like-minded people throughout the world, bolster your professional profile, and — sometimes most importantly — derive a great deal of enjoyment from expressing yourself …
Why I don’t design logos for £50
If you only have £50 to spend on your logo, I’m not the designer for you. That’s pretty blunt; why not? I know what you’re thinking: “There are plenty of designers out there who will whip up a cheap logo; what makes you so special, missy?” The short, or flippant, answer is: because I have a …
Recruitment ready-made logo
Are you branding your business on a budget? This ready-made recruitment logo could be ideal for your start-up. Using a bright and bold colour scheme, this combines a young professional with a search icon, giving a fun and slightly playful vibe. No stuffy corporate-ness here. [Tweet "Branding …