Many are still on the hunt for the recipe for success, and if you happen to find it, please let me know. I may not know that recipe for success, but I do know the secret to success in the world of typography.
Typography is all around us, in fact, it’s almost on everything we come in contact with and we completely disregard its impact and underlying workings.
If you are looking to improve your fonts or just understand the work that fonts can really do, you’re in the right place. We’ve got the all the secrets you need to know to improve your fonts!
Stick To Your Message
Typography isn’t just about fonts and design. Your brand and brand message are a part of the overall design and content you’re portraying to your audience. It’s like trying to pick out an outfit for an event that you don’t know the dress code to – you could search for hours and hours and find the perfect clothing, but it wouldn’t matter if it doesn’t fit the dress code.
Imagine you finally received the dress code, and you can’t wear the outfit you bought! The same applies to fonts. Don’t go straight to picking a font if you don’t know the message you’re trying to convey.
Each brand has a unique message. Start with identifying your message. Are you trying to portray your business as modern or traditional? Trustworthy or fun? Link this to the products or services you’re selling.
If you’re selling a security system, your audience may not feel comfortable reading your website with creative fonts. Stick to a serious tone. Know what your business does best, and stick with that.
You might also like: How to choose the perfect font for your brand
After you identify your tone and message, pairing fonts will be a cinch! Look at a few fonts to see which styles appeal to you. There are millions of fonts out there to choose from, so it can get a bit overwhelming.
There are two categories that fonts can be divided into that may help the process. Try looking at serif and sans serif fonts.
Serif fonts are the fonts that have the little feet at the end of each character. These fonts tend to be more traditional, but can also look contemporary depending on your design.
Sans serif fonts are fonts without the little feet at the end of each character. These fonts tend to be more modern and simple. They’re also great for digital designs, as they show up well on screens.
Decide if you’re looking for a sans serif font or a serif font. And, if you like both, then perfect!
Serif fonts and sans serif fonts pair very well together. As they say, opposites attract, and these are no exception in fonts. Usually when pairing fonts one font with be the display font.
This means it’s displayed in headlines or subheads, and in a bigger font size. The supporting font, is usually more simple and versatile, as it supports the other font. If you feel that you need a little help with selecting the right pair of fonts, then try a font combination tool, like this one by Bold Web Design.
This tends to be used in paragraphs or longer forms of writing since your its simpler, which usually means more readable, making your eyes less prone to fatigue when reading longer excerpts.
You might also like: 8 places to find great fonts
Take It Full Circle
At the end of the day, pairing fonts can be very subjective. You and your coworker may not like the same fonts even if they do support the company’s message and values.
Font pairing can be a much longer process than many hope, but sticking through it and finding a pair that all agree with is is worth the time and effort.
Fonts can be the difference between someone staying on your website, and clicking to another. If you’re content isn’t readable in this day and age, visitors have the luxury of finding a competitor’s business in seconds. Trust your gut, experiment, and don’t rush the process. Happy font pairing!
About the author:
A creative jack of all trades, Kelsey Woodbridge from Bold Web Design brings tasteful wit to each article she writes. With experience in the world of design, she understands the struggles of choosing fine details, like fonts, that put the cherry on top.
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