Many businesses offer their customers a money-back guarantee to instil confidence and entice them to buy. I can see the appeal for product-based businesses but I’m not convinced of the benefits for designers, and other service-based businesses.
Should design come with a guarantee? Let’s look at the pros and cons of doing so:
It encourages sales
Offering a guarantee can be a great marketing tool; it removes any perceived risk that your potential clients fear and encourages them to buy.
It builds trust
When you offer a guarantee it shows that you have absolute confidence in your services, which can help to build trust with your client base.
You could lose money
Guarantees work for product-based businesses because if someone changes their mind about the item they bought and return it, it can still be sold to someone else later, so the business hasn’t really lost out. Service-based businesses, on the other hand, are usually selling chunks of time and once you’ve spent an hour working for a client you can’t get that hour back later if they change their mind. So you stand to lose out financially.
Design is subjective
Design is very subjective, so even if you have followed the client’s brief exactly, there’s no certainty that they will actually like the work. Additionally, it can be hard to measure the results of the project.
It could attract scammers
Unfortunately there are some untrustworthy people around and they could try to take advantage of you. They’ll see your guarantee as a way to get some free design work, by using your offer to get their money back and using your design anyway.
Offering a money back guarantee has both benefits and risks, but you could reduce the risks if you have specific terms and conditions attached to the offer. This could be a time limit or proof that your services didn’t work, for example. Don’t make them so restrictive that it’s impossible for people to qualify for the offer though, or you could end up looking untrustworthy.
So what do you think? Would you offer a guarantee?
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