When it comes to branding, your company’s logo speaks volumes. It’s easily the single most important element of your visual brand, both online and offline. A great logo will help your company stand out from the crowd, communicate the value your business provides, and help you gain instant recognition.
According to recent research from Red Crow Marketing, the average adult is exposed to more than 4,000 advertisements every day. Oftentimes, the sponsoring company’s logo is the only visual element in the ad, which highlights the importance of a strong and instantly recognisable logo.
Today, there are many options available for designing and creating a memorable company logo. From designing it yourself or using logo generation software to teaming up with a freelancer or agency, there are logo design options to meet any budget, skill set and time constraint. Once you have your new company logo, it’s time to put it to work for your business.
Here, we share some of our top branding tips to help bring your company’s logo to life, as well as some helpful resources to make each idea happen.
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Bring your Brand Online
Your website is your company’s most important marketing and branding tool, so it’s crucial to make sure your logo is part of it! Standard practice is to include your logo in the website header, typically on the top left-hand side. Make sure the logo is more prominent than the navigation bar, as you want to ensure visitors see your brand before they start to browse your site.
The process for adding a logo to your website will vary depending on the platform your site is built upon. However, most site builders offer detailed how-to articles that outline the steps required. For example, leading website builder Squarespace offers a step-by-step logo placement guide detailing how to upload a logo image to appear in place of a site title.
Your website isn’t the only place you should consider adding your brand online. Social media channels are another prime marketing tool that you can use to boost your brand recognition. Your logo can serve as the go-to profile picture across all social media channels – from Facebook to Pinterest. To ensure consistent branding, make sure the logo is properly sized for each social media channel, and don’t be afraid to experiment with using different logo variations to find out what works best for each channel.
Create Business Cards
Another common place to put your logo to work is on business cards. Equip your team with beautifully branded business cards that they can use to drum up new business and expand their networks. After finalising your logo design and colour schemes, the first step is to decide which shape you’d like your business cards. Opt for a traditional rectangular business card, or mix it up with some alternative shapes using die cutting.
Once you’ve chosen your shape and size, the next step is to add your logo and other graphics. Your logo should take centre stage on your business card, however, secondary graphic elements can also prove helpful. Don’t forget, you have both sides of the cards at your disposal!
When you’re ready to print, upload your design to print-on-demand services, such as Moo*, or reach out to a local printer to get your final business cards made.
You might also like: Top tips for brilliant business cards
Make Company Swag
Turn your company logo into branded swag that employees, customers and supporters alike will use and wear with pride. Creating company swag is a great way to not only show appreciation for staff and clients, but also help spread your brand message. The right branded merchandise can aid in building brand recognition, invoking a sense of brand loyalty, and even generating new business!
Branded merchandise leaves a long-lasting and impactful impression on recipients, while at the same time building brand exposure and attracting new customers. In fact, research from Promotional Products Association International reported that 83 percent of consumers are more likely to do business with an advertiser if they receive a promotional product.
Company swag can come in all shapes and forms and can suit any budget. From popular enamel pin badges and practical totes to portable travel mugs and creative phone cases, the options for branded swag are nearly endless! For some more ideas on tapping into the power of branded swag, consider some of the must-have branded merchandise items for 2019.
(via Rocket Badge)
Turn your Logo into Custom Stickers
Company stickers are a great way to gain exposure for your brand. Give them away to employees and customers so they can brand their laptops and notebooks and take your logo with them wherever they go. Today, there are plenty of options for designing and printing custom stickers, such as Sticker Mule, Moo* and Sticker You.
Brand your Work Space
Put your logo to use to improve productivity! Make new hires feel welcome and engage current employees with your brand by outfitting their workstations with practical, branded merchandise. Picture new employees arriving at a personalised, fully-outfitted desk on Day One – now, that’s a memorable start! Gifting employees useful branded swag not only demonstrates that your company is thoughtful and well-organised, but also gives employees useful items to use at the office and beyond. Some of the most popular and effective workstation items tend to be branded mugs, pens, mouse mats, laptop stickers, and branded stationary.
(via Rocket Badge)
Another idea is to set your logo as the default desktop background for employees, so that they see your branding every time they log into their computer. Work with your internal design team to create a captivating background image or make use of free online tools, such as Canva.
You might also like: How to create awesome graphics with Canva
Every company wants their logo to stand out and be noticed, and most of the time, your logo is the first experience a customer will have with your company. So, you need to find creative and effective ways for bringing your logo to life in more ways than one. The tips above will help you get started putting your logo to work for your business. And remember, there are plenty of ways to gain brand exposure – you just need to find what works best for your business!
About the author:
Rosemary Mckee: Although 25 years have passed since Rosemary’s first pin badge order at Rocket Badge, she remembers just about everyone! She’s famous for her efficiency, outstanding product knowledge… and for actually supporting Leeds United.
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