Working from home is poised to become the new normal, which means you ought to start preparing your home accordingly. The Telegraph reports that businesses will be advised to keep office numbers down and offer work-from-home arrangements — as is being done already — to prevent another potential wave …
Freelancing & Business
3 things I wish I knew before starting a business
You know, I never planned to start a business. At school, when I was daydreaming about my future career, it’s not an option that even occurred to me. But fast forward a couple of decades (yikes, how did that happen?!) and I now run two businesses. I love it. The freedom to be your own boss, in …
Client Relationship Tips: Why Securing Their Business Is Just The Start Of The Battle
You’ve done it, you’ve just won that big client you were working on for months that’s set to take your business to the next level. First of all, congratulations. Secondly, the real work starts now. Yes, you’ve spent weeks talking up your business, making your team sound like the best around and …
How to Increase Brand Value Through Positive Marketing
Having a strong brand increases the value of your business, especially when it’s just starting out and has lots of room for growth. Positive marketing is a great way to establish good branding. Unlike other types of marketing, it impacts your customers and cultivates brand loyalty. Here are a few …
Get organised: how to Christmas-proof your business
Winter is a busy time for us business owners. As well as keeping our companies running we also need to find time for things like Christmas shopping, family events and, of course, the big day itself. For some businesses, such as retailers, this is the busiest time of year as customers rush to stock …
We still need to talk about GDPR and email marketing
Yep, even after all this time, people are still not clued up on GDPR and how it affects email marketing. I just received this email: It’s wrong in so many ways; in fact, it’s the perfect example of what not to do when you’re promoting your business. Let’s take a look to see why. [Tweet "Looks like …
6 things you should never say to your designer
Working with a designer can be scary, especially if you’ve never done it before. You’re not entirely sure how this whole thing works, and you don’t want to ask silly questions. But if you’ve found the right designer, they should either have already explained the process to you, or made it clear that …
How you know it’s time to raise your prices
Pricing is a touchy subject, isn’t it? Mention pricing and people get nervous, whether they’re clients looking for the best deal, or businesses looking for the best profit. And as a business owner, it can be hard to raise your prices. You worry about all sorts of things. Like, if it’s the right …
4 simple tools to boost productivity & make your life easier
Productivity is a hot topic; we’re all so busy that we’re constantly looking for ways to be more productive, simplify and make our lives generally easier. Sound familiar? Much of the advice out there is around making big changes to how you work, like implementing the Pomodoro technique, …