On Tuesday I spent the day glued to my computer for ATOMICON - Andrew & Pete’s epic conference for small business owners - and wow, what a day! Featuring keynotes from the likes of Deborah Meaden, Ann Handley and Drew Davis, and inspiring talks from plenty of other folks, it really was an …
Freelancing & Business
Does Weird Work? A Creative Approach to Branding with Personality
Weird branding doesn’t mean it’s badly designed or poorly thought-out. It means branding that’s different to the norm and strangely spectacular. When weird works well, it creates a memorable impression and speaks volumes about what a brand represents and why. [Tweet "When weird works well, it …
How do your prices influence your brand image?
When it comes to brand image, what do you think of? Chances are, it’s things like your logo, website and marketing. But those things are your brand identity - how you show your business to your target market. Your brand image, on the other hand, is how your target market sees you. It’s the …
2 ways to identify who your ideal clients are
Who is your ideal client? When I’m chatting with clients about their businesses and branding, I ask about their target market. And I’ve found that people are either really specific - they know who their ideal clients are and can describe them. Or they tell me it’s “everyone”. But it’s never …
5 templates your business needs to save time
Ask any business owner what they’d like more of and there’s a good chance they’d answer time. (Or money, but having more time can help with that!) Would you? People are so busy these days, but not always busy with the right things. We sweat the small stuff while the more important things are left …
What does a week in the life of a designer look like?
Do you ever wonder how other business owners manage their time? Like, what do they do all day? And are they working more or less than you are? What does their schedule look like? I love seeing behind the scenes of other businesses. Besides playing the comparison game, it’s a great way to pick up …
How are you holding yourself back in your business?
"I’m not saying you’re fat, but…" That’s what a strange man said to me the other day. Yep, someone I don’t know stopped me in the street to talk about my weight. It’s not even an isolated incident - stuff like this has happened all sorts of places over the years, like: At school. In …
Who owns a design? What you need to know about copyright
Who owns a design, the client or the designer? That’s a common question and before you commit to hiring a designer it’s definitely something you should know the answer to. So let’s take a look at what you need to know about copyright. Let’s imagine that you, the client, have hired a designer to …
Can I get a sample design?
“Can I get a sample design?” is a question that prospective clients often ask their designers. It is a question that can easily annoy a designer, so if you plan on asking it, please be aware that you might, however inadvertently, cause offence. Don't worry, it's actually been a long time since I was …