Clare Crossan Branding
Clare is a creative copywriter with a talent for finding the right words, even when her clients can’t. When she relaunched her business she asked me to create new branding, including a logo, custom designed WordPress website, social media templates and lead magnet designs.
Taking inspiration from her love of words and of Italy, we developed an elegant logo, using a curly bracket as an icon and a complementary mix of script and serif fonts. The colour palette teams the deep blue of the sea around Capri, with a rose gold foil inspired by sunset tones and sandy beaches.
I loved working with Fiona — the questions she asked me during our consultation were incredibly insightful and helped me clarify a few things about the direction I want to take my business. And then she somehow managed to turn my ramblings into the perfect logo. I absolutely love it!
– CLARE CROSSAN