It’s well-known that blogging can be a great marketing tool for your business, and regularly writing about your area of expertise or interest seems like a straightforward task. But sometimes keeping your blog updated can seem more like a chore and this is usually down to one of three reasons: lack of time, lack of ideas, or lack of motivation.
Lack of time
You may aim to post a certain number of articles per week, or per month, but sometimes life gets in the way. You might be too busy with work, have family commitments, or illness to deal with, and you’re unable to meet your blogging target.
It’s ok to miss a few posts when this happens, as your blog is not as important as your family! But something you can do to prepare for situations like these is to write your post in batches when you do find yourself with some time. If you write several posts at once, you have some in reserve for when you don’t have time to write.
If you only have a small amount of time, you could also try limiting the size of the posts you’re writing. It would be better to write a short, well-written post, than to try and rush through a longer post and end up with something that isn’t very well written, and maybe even has errors in it. Writing a shorter article also places less pressure on you and your tight schedule.
Lack of ideas
Writer’s block happens to all bloggers at some point, but when you have no idea what to write about, there are a few things you can try.
Firstly, get a change of scenery and do something different. Try visiting a museum or gallery, spend time people watching in a coffee shop, or browse your local library. You might find that learning something new gives you an idea.
Then you could try reading a magazine or newspaper; maybe a current story will inspire you. Or you could read other blogs, and maybe add a new viewpoint to an issue someone else has written about. If all that fails, look through your old posts. Maybe there’s an article there that you can re-purpose by updating or adding to it.
When you do find yourself with some ideas, start a list and keep adding more ideas to it, so you always some topics in reserve to write about.
Lack of motivation
I think this is the hardest problem; it’s certainly the one I struggle with most.
Sometimes you’ll find that you just can’t be bothered to write, or you’ll try and think that everything you’re writing is awful. But that’s ok.
If you’re really struggling to write, do something else. Try going for a walk; maybe some fresh air and exercise will refresh you so you’re ready to work. If you think that what you’re writing is terrible, you can either keep going and resign yourself to a lot of editing and re-writing later, or stop and try again later when you’re feeling more positive.
Sometimes you might lack motivation because there’s something else you’d rather be doing, or feel you should be doing. Just do the other thing, get it out of the way and then with that excuse gone, writing might be easier.
Whatever your reason for finding blogging difficult, there are simple things you can try to make it easier. Just remember that you shouldn’t feel bad about it as everyone encounters problems sometimes. Blogging should be fun, not a chore!
Photo: nkzs on SXC