Do you love your branding? Are you proud to show it off? Or do you find yourself longing for a change? If your branding isn’t working for you anymore, you might be planning a complete rebrand. But a that's a big job. It can be expensive too, and it might be a surprising thing for a brand designer to …
How to Create Content that’s Full of Personality
Recently I've been talking about adding more personality into your branding, and one of the easiest ways to do that is through your content. But creating content can be really hard. Just how do you go from blank page to content that engages and converts browsers into your dream clients? That's a …
4 Easy Ways to Add More Personality into Your Branding
Brands are like people. They have their own distinct characters and personalities. And their personalities can make us like or dislike them. Or just be plain indifferent. Hopefully people aren’t indifferent to your brand though. The last thing you want is to be vanilla—boring and …
Does Weird Work? A Creative Approach to Branding with Personality
Weird branding doesn’t mean it’s badly designed or poorly thought-out. It means branding that’s different to the norm and strangely spectacular. When weird works well, it creates a memorable impression and speaks volumes about what a brand represents and why. [Tweet "When weird works well, it …
Services, Products & Downloads: How to Sell on Your WordPress Site
Wouldn’t it be awesome if your website could make you money while you sleep? Or while you’re relaxing on a beach, sipping a daiquiri? Or even just while you’re doing the school run? As you know, I’m a big fan of automation - let the tech do the hard work for you - and with so many plugins available …
How do your prices influence your brand image?
When it comes to brand image, what do you think of? Chances are, it’s things like your logo, website and marketing. But those things are your brand identity - how you show your business to your target market. Your brand image, on the other hand, is how your target market sees you. It’s the …
Why your brand is more than just a logo
Many people think their logo is their branding, but really there’s a whole lot more to it. While your logo is indeed an integral part, your brand is so much more than just a logo. A brand is made up of everything you do to promote your business – from your letterhead to your adverts, your website …
2 ways to identify who your ideal clients are
Who is your ideal client? When I’m chatting with clients about their businesses and branding, I ask about their target market. And I’ve found that people are either really specific - they know who their ideal clients are and can describe them. Or they tell me it’s “everyone”. But it’s never …
5 templates your business needs to save time
Ask any business owner what they’d like more of and there’s a good chance they’d answer time. (Or money, but having more time can help with that!) Would you? People are so busy these days, but not always busy with the right things. We sweat the small stuff while the more important things are left …